A Media Lab
Founded in 2012, Accelerate Change is a nonprofit media lab dedicated to catalyzing new scalable and sustainable digital media models for citizen engagement. We are particularly focused on developing new digital media models that engage communities of color and low-income communities, as well as models that bring together diverse citizens across class and race.
We use lean startup methodologies and other business strategies to helping start-up nonprofit ventures and established organizations scale their digital media relationships and revenue. We focus on media ventures that are driving social change through news, education, and action.
We mainly operate through our 501(c)(3) non-profit, Accelerate Change. We also have a sister 501(c)(4) non-profit, Accelerate Action.
Our model is based on the idea that membership organizations can experience explosive, financially sustainable growth when they provide a robust set of benefits and services that have an outstanding value to the people they seek to organize (“functional organizing”). Learn more about our model for scalable citizen organizing in the article, “The Secret of Scale” from the Stanford Social Innovation Review.
Our approach is centered on identifying challenges and unmet needs in people’s lives. We use lean startup methodologies to rigorously test ideas for services and benefits that could help address those pain points and provide real value in people’s everyday lives. Read more about our approach to experimentation in the article, “The Promise of Lean Experimentation” also from the Stanford Social Innovation Review. To learn more about lean startup methodologies for the social sector, we recommend the book Lean Impact: How to Innovate for Radically Greater Social Good by Ann Mei Chang.